Corporate Communication and Public Relations

The set of activities involved

The set of activities involved in managing and orchestrating all internal and external communications designed to create favorable starting points. It

Both an art and a science

Both an art and a science that involves establishing bonds of relationships between organizations and the public through deliberate, planned, and sust

Communication that takes place between

Communication that takes place between and among employers and employees within an organization, flowing in vertical, horizontal, and diagonal directi

Communication between organization members and

Communication between organization members and the outside world, including government, customers, dealers, media, and the general public.

Arthur W

Arthur W. Page's principles: Tell the truth, Prove it with action, Listen to the customer, Manage for tomorrow, Conduct PR as if the whole company dep