Consumer Awareness
ICSE · Class 9 · Economic Applications
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Understanding Consumer Awareness
- Consumer: A person who buys goods or services for personal/family use by making payment
- Consumer awareness: Knowledge about product characteristics, quality marks, MRP, manufacturing/expiry dates
- Aims to educate consumers about their rights and redressal mechanisms
Methods of Consumer Exploitation
- Underweight: False weights used by traders, especially in vegetables and fruits
- Substandard Products: Low-quality goods sold, particularly electrical appliances and expired medicines
- Higher Prices: Charging above MRP or adding unauthorized local taxes
Reasons for Consumer Exploitation
- Limited Information: Consumers lack complete product knowledge, rely on misleading ads
- Shortage of Goods: Supply shortages make consumers vulnerable to exploitation
- Monopoly Power: Large corporations control markets due to globalization and technology
Consumer Rights (Six Fundamental Rights)
- Right to Safety: Protection against hazardous goods and services
- Right to Information: Access to quality, quantity, purity, ingredients, dates, and prices
- Right to Choice: Access to variety of goods at competitive prices, no forced purchases
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