Directing
Rajasthan Board · Class 12 · Business Studies
Quick revision notes for Directing — Rajasthan Board Class 12 Business Studies. Key concepts, formulas, and definitions for last-minute revision.
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Meaning and Characteristics of Directing
- Directing refers to the process of instructing, guiding, counselling, motivating and leading people in the organisation to achieve its objectives
- It is not merely communication but encompasses supervision, motivation and leadership
- Directing initiates action - while other functions prepare setting for action, directing actually starts the work
Importance of Directing
- Helps initiate action by people towards attainment of desired objectives
- Integrates employees' efforts so individual effort contributes to organisational performance
- Guides employees to realise their full potential through motivation and leadership
Principles of Directing
- Maximum Individual Contribution: Techniques should help every individual contribute to maximum potential
- Harmony of Objectives: Individual and organisational objectives should be aligned
- Unity of Command: Person should receive instructions from one superior only
Supervision
- Process of guiding efforts of employees and resources to accomplish desired objectives
- Involves overseeing what is done by subordinates and giving instructions
- Supervisor maintains day-to-day contact with workers
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