Marketing
Uttar Pradesh Board · Class 12 · Business Studies
Flashcards for Marketing — Uttar Pradesh Board Class 12 Business Studies. Quick Q&A cards covering key concepts, definitions, and formulas.
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See them allWhat is Marketing according to Philip Kotler?
Answer
Marketing is 'a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others.' It involves ident…
What are the key differences between Marketing and Selling?
Answer
Marketing: 1) Broader concept covering planning, pricing, promoting, distributing 2) Customer-focused approach 3) Long-term relationship building 4) Starts before production. Selling: 1) Limited to pr…
List the five marketing management philosophies in chronological order.
Answer
1) Production Concept - Focus on availability and affordability 2) Product Concept - Focus on quality and features 3) Selling Concept - Focus on aggressive selling 4) Marketing Concept - Focus on cust…
What are the four essential conditions for exchange to take place?
Answer
1) At least two parties (buyer and seller) 2) Each party can offer something of value 3) Each party can communicate and deliver 4) Each party has freedom to accept or reject 5) Parties are willing to …
What are the four Ps of Marketing Mix?
Answer
1) Product - Goods/services offered including features, quality, packaging, branding 2) Price - Amount customers pay, pricing strategies, discounts 3) Place - Distribution channels, physical distribut…
Classify consumer products into three categories based on shopping effort.
Answer
1) Convenience Products - Purchased frequently with minimal effort (toothpaste, newspapers, medicines) 2) Shopping Products - Buyers compare quality, price, style (clothes, furniture, TV) 3) Specialty…
What are the three categories of products based on durability?
Answer
1) Non-durable Products - Consumed in one or few uses (toothpaste, soap, detergents) 2) Durable Products - Last many years (refrigerator, bicycle, sewing machine) 3) Services - Intangible activities o…
What is the difference between Brand Name and Brand Mark?
Answer
Brand Name: The verbal component of a brand that can be spoken (e.g., 'Bata', 'Lifebuoy'). Brand Mark: The visual component that can be recognized but not spoken - symbols, designs, colors, or special…
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